Welcome back to Best Movie Trailers of the Week, a column where we handpick the best new movie trailers that have arrived online over the past week.
That very first teaser for Annabelle was a good one, but this full trailer goes above and beyond. It doesn’t offer up just one good scare and call it quits. There are a bunch of very effective creepy moments and they’re all incredibly different. We’ve got director John R. Leonetti establishing an exceptionally eerie environment by utilizing all layers of his frame in one moment, and another where he toys with the audience by hinting at the bloodshed to come. Then there’s that scene at the very end of the piece where an appearance shift catches you totally off guard. This is some smart, innovative and very well-composed stuff. October 3 really can’t come soon enough.
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