Tag Archives: Trance

The Best – and Worst – Movie Trailers of the Week

Star-Trek-Into-DarknessThere’s no point in aiming for the element of surprise. Clearly Star Trek Into Darkness was snagging a spot in this week’s Best Stuff, but we did have a nice little fight between three upcoming animated films. Epic does continue to grow on us with each new promo, but how can you compare mini-forest people to a snail with racing ambitions and Gru’s minions? If only there had been room for both in the top three.

The Best Stuff

1. Star Trek Into Darkness 

Yes, Benedict Cumberbatch, you have our attention. Star Trek Into Darkness wins big again by turning its latest trailer into another villain-driven character piece. Cumberbatch’s voiceover is infectious, making for an ideal build toward the explosive montage that follows. Story and character development combined with mesmerizing high-stakes situations to produce a piece that makes the viewer feel the threat, even before all the details have been unveiled.

Click here to read more.

Leave a comment

Filed under Features

The Best – and Worst – Movie Promos of the Week

Trance_PosterThe Super Bowl is the most prominent TV advertising event in the country, but are Super Bowl ad previews really necessary? Walt Disney Pictures dished out three teases for highly anticipated spots (Iron Man 3Oz: The Great and PowerfulThe Lone Ranger), but none build enough hype to get you excited for the unveiling of the full commercial, let alone the full film.

The Best Stuff

1. Trance Poster: Danny Boyle’s Trance wins big again in the poster department, ditching the hypnotic orange design for something far more colorful, but equally mesmerizing. Not only is this new image bound to turn a few heads courtesy of its vibrancy, but once it’s got your attention, the striking yet disconcerting artwork takes it one step further, tempting you to consider the meaning behind the design.

Click here to read more.

Leave a comment

Filed under Features

The Best – and Worst – Movie Promos of the Week

The_East_PosterThis new clip from Movie 43 featuring an entire segment from the star-studded comedy anthology suffers from having been overplayed in the film’s trailers and, overall, just isn’t that funny, but it also likely won’t stop the curious from catching the full movie. Movie 43 slips into theaters with one less Worst Stuff title to its name, but of course that means three other candidates get the opportunity to earn some promotional dishonor.

The Best Stuff

1. The East Trailer: A very smart play for the Sundance Film Festival entry The East. Rather than use its first trailer to convey the central narrative – Sarah Moss’ (Brit Marling) task of infiltrating a group of rebels on behalf of her corporate clientele – it takes a more viral approach, treating the viewer as though he or she is already part of that world and as though this truly disturbing message from the East is just for you.

Click here to read more.

Leave a comment

Filed under Features