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The Best – and Worst – Movie Promos of the Week

Per usual, we receive an insane amount of hype around the reveal of the final Twilight Saga: Breaking Dawn – Part 2 poster only to get a design that we’ve seen time and time again. Sure, the franchise has made the big bucks by delivering more and more of the same, but there’s a trio of movie promotions out this week that win big by getting bold, creative and pleasantly surprising.

The Best Stuff

1. Frankenweenie Pet PostersYou probably know that Frankenweenie is about a kid who brings his dog back to life with a science experiment, but Victor has another hobby: making films. And while that passion has flown under the radar during the movie’s marketing campaign, in the full feature, it’s remarkably charming and brilliantly woven into the narrative.

2. The Lone Ranger PosterMy interest in The Lone Ranger since the film was announced? Zero. My interest in The Lone Ranger since the reveal of this poster? Not much higher than that, but this minimalistic approach gets points for being both a visual success and a nice surprise, far more so than the first trailer.

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