Tag Archives: The Hobbit: An Unexpected Journey

The Best – and Worst – Movie Promos of the Week

Best-Movie-Posters-of-2012Just think about how many movies hit theaters this year, and remember that every single one of those films has a poster. Actually, maybe we should multiply that number by five because it’s not uncommon for a wide release to amass an entire set of promotional designs before hitting theaters. The character poster, the minimalist look, the hand-drawn rendering, the epic banners – yes, there are many different routes to go when trying to make a poster pop, but with the onslaught of new designs each week, it’s getting tougher and tougher to stand out. Funny thing is, while the competition is getting complicated, it’s the images that keep it simple and put their film’s story first that are the most successful.

As the author of our Best — and Worst — Movie Promos of the Week column, I’ve seen my fair share of posters over the past 12 months. Here are what I feel are the 10 best of 2012.

Click here to read more.

Leave a comment

Filed under Features

Review: The Hobbit: An Unexpected Journey

The-Hobbit-An-Unexpected-Journey-PosterPeter Jackson does find some success with “The Hobbit: An Unexpected Journey,” but not as a whole, relegating it to the shadows of the “Lord of the Rings” trilogy.

Dwarves once lived the good life, enjoying a thriving society, but then in came the dragon Smaug, who claimed Erebor for himself, nestling into their mid-mountain pile of gold for a nap and turning the dwarves into a nomadic people. Years later, Gandalf the Grey (Ian McKellen) and a band of 13 dwarves decide it’s time to reclaim the Lonely Mountain, but before they can set out on their adventure, they need one more member for their company – a burglar and he must be a smart and stealthy hobbit.

Gandalf recruits the reluctant Bilbo Baggins (Martin Freeman), a once daring young hobbit who’s now too set in his ways to venture out of The Shire. However, when Bilbo shocks the group – or most of the group – by opting to tag along, all are thrilled to have a completed team except for their leader, Thorin Oakenshield (Richard Armitage). War-torn and emotionally wounded, his goal to take back Erebor is all-consuming and he’s prepared to plow through treacherous terrain, battle trolls and orcs, and even the notorious Azog (Manu Bennett) to do it.

Click here to read more.

Leave a comment

Filed under Reviews

The Best – and Worst – Movie Promos of the Week

Oz-The-Great-And-Powerful-Japanese-PosterIt’s always nice when there’s a slew of promotional material to pick from, but with quite a few new entries setting a high bar, solid entries like the new motion poster for The Wolverine, the poster for Side Effects and this clip from Django Unchained get shafted. Check out what ousted the trio below.

The Best Stuff

1. The Hobbit: An Unexpected Journey Clip: Having seen The Hobbit: An Unexpected Journey and not loving it all that much, it was a wonderful surprise when this clip cropped up from my favorite scene of the film. But even beyond the fact that this encounter between Bilbo and Gollum is one of the tightest, funniest and tensest moments of the 168-minute epic, it’s also a pitch-perfect marketing tool as it features our new hero with a franchise favorite.

Click here to read more.

Leave a comment

Filed under Features

‘The Hobbit: An Unexpected Journey’: 10 Things You Need to Know Before Seeing the Film

The-Hobbit-SDCC-PosterIt’s been nine years since the final Lord of the Rings film hit theaters, but the time has finally come to return to Middle-earth. Much will be the same, but there have also been some big changes happening during director Peter Jackson’s 266 days of filming on the Lord of the Rings prequel, The Hobbit.

For those of you who are unfamiliar with J.R.R. Tolkien’s The Hobbit, the novel puts the focus on the character of Bilbo Baggins, the uncle of Frodo Baggins (Elijah Wood) in LotR. In The Hobbit: An Unexpected Journey, the first part of Jackson’s Hobbit trilogy, a much younger Bilbo (played by Martin Freeman) is recruited by Gandalf the Grey (again portrayed by Ian McKellen) to join 13 dwarves – including the warrior Thorin Oakenshield (Richard Armitage) – for an adventure filled with Goblins, Orcs, Wargs and more.

In honor of The Hobbit: An Unexpected Journey’s December 14th debut, Jackson, producer Philippa Boyens, visuals effects supervisor Joe Letteri, cast members Freeman, Armitage, McKellen, Wood and motion-capture actor/second unit director, Andy Serkis (Gollum), came out to discuss the thrill of revisiting the beloved world, changes Lord of the Rings fans can expect and more.

Click here to read more.

Leave a comment

Filed under Features, Interviews

The Best — and Worst — Movie Promos of the Week

The-Hobbit-IMAX-Midnight-Poster“True courage is about knowing not when to take a life, but when to spare one.” You can write that one down as one of The Hobbit: An Unexpected Journey‘s most memorable quotes, but the first clip from the highly anticipated December 14 release — as well as the latest behind-the-scenes postproduction video — were both trumped by four other pieces ofHobbit promotional material this week.

The Best Stuff

1. The Hobbit: An Unexpected Journey IMAX Midnight PostersEven as someone who isn’t a diehard Hobbit/Lord of the Rings fan, I still want one of these to hang on my wall — the Gollum one to be exact. But the best part about this quartet of posters is that they’re for some of the franchise’s most loyal followers, the ones with midnight IMAX tickets.

Click here to read more.

Leave a comment

Filed under Features

The Best – and Worst – Movie Promos of the Week


wolverine-poster
Stoker
 displayed a nifty trick, linking the release of a stylish poster to a brand new featurette, but another movie dropped an even more appealing poster and two other films debuted far more engaging videos.


The Best Stuff

1. Silver Linings Playbook Clip: It isn’t easy establishing a connection in just one minute and 41 seconds, let alone using a clip that’s completely out of context, but the power of just one relatable element could be more than enough to suck a viewer in, and what’s more relatable than a bowl of Raisin Bran? Raisin Bran plus stellar performances equals total absorption, paving the way to weightier material and a sense of the depth Silver Linings Playbook has to offer.

Click here to read more.

Leave a comment

Filed under Features

‘ParaNorman’ and Cheesy Sports Stories Lead the Best and Worst Movie Promos of the Week

You know what’s better than a week’s worth of promotional material with three pieces deserving Best Stuff honors? Even more than three that deliver big time.

Sure, there’s some concern that Man of Steel might end up being a typical Zack Snyder production with all mesmerizing visuals and little in the story department, but even if that’s the case it still makes for two impressive trailers. We’ve also got a nice collection of material fromThe Bourne Legacy, with some clips to be exact. While the film is geared towards folks looking for a hefty dose of action, the talk-heavy “Sin Eater” and “Name” clips certainly resonate more than the other snippets we’ve seen thus far. We’ve also got a clip from Step Up Revolution, and in an obvious and appropriate move, the film’s marketing team dishes out one of the film’s prime mass-dance sequences.

Want to ditch the action and dancing in exchange for a laugh? I’m almost embarrassed to admit it, but the potty humor in this restricted clip for The Campaign is actually kind of hilarious. And while this outtake reel for The Watch is more of a montage of scenes from the film than actual outtakes, some of it is worth a watch as Ben Stiller, Vince Vaughn, Jonah Hill and my new favorite, Richard Ayoade, certainly know how to earn an unscripted laugh.

Click here to read more.

Leave a comment

Filed under Features