Tag Archives: The Girl With The Dragon Tattoo

Review: The Girl with the Dragon Tattoo

There’s been quite a bit of hype over this remake, hasn’t there? Well, apparently I’m one of few who’s never read Stieg Larsson’s books or seen the Swedish films and that proved to have a bit of an effect on my reception of David Fincher’s The Girl with the Dragon Tattoo. Perhaps if I were familiar with the source material, I’d have had an easier time following all the details, but, then again, this should be a review of David Fincher’s film and Fincher’s film alone, so my novice status makes this a purer evaluation.

After journalist Mikael Blomkvist (Daniel Craig) is convicted of libel and must forfeit his life savings, he’s contacted by Henrik Vanger (Christopher Plummer), who wants Mikael to re-direct his investigating skills towards finding the individual responsible for his great-niece’s murder back in 1966. With no solid reason to turn down the offer, Mikael accepts and moves into a small cottage on the Vanger family’s island.

Meanwhile, Lisbeth Salander (Rooney Mara), the young woman employed by Henrik’s lawyer to spy on Mikael before his hiring, is struggling with financial troubles. Parentless and a ward of the state, a court-ordered guardian maintains control over her finances and he refuses to hand over her cash without sexual favors. After putting her unconventional and incredibly resourceful skills to use to take care of that situation, she heads out to Hedestad to work as Mikael’s assistant.

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Best/Worst Movie Promos of the Week: All Hail Miles Fisher

Brace yourself because it’s one of those weeks. We’ve gotten a slew of brand new marketing material and, I’m proud to report, most of the competition revolved around the promotion department – well, for trailers at least. The past seven days have been rough ones for poster designers.

Apparently the team that put together the first image for Famke Janssen’s directorial debut, Bringing Up Bobby, have Lifetime on the brain, because this design would go perfectly with one of their schmaltzy productions. Taking a step up the ladder, Contagion spreads via a series of character posters. They’re not bad designs by any means, but they do primarily rely on star power and, while the film’s cast is stellar, it’s the story the promotions team should be pushing as the concept offer endless creative potential. Just about cracking promotional territory are two designs that popped up for Rise of the Planet of the Apes that many are calling “Banksy-esque.” No word on the designer responsible, but whoever he, she or they are, they deserve some credit as these images are wall-worthy.

In the land of trailers Beware the Gonzo, a film finally off the festival circuit and hitting theaters, certainly makes a statement with its brand new trailer. Part typical high school production, part edgy dramedy, this one proves it can appeal to the masses, while still offering up a little something different. In other Ezra Miller news, the trailer for We Need to Talk About Kevin also arrived, putting the young actor in an entirely different light. Watching one right after the other actually makes for a nice tribute to Miller, as this kid has clearly got some range. On the sillier side is the new trailer for A Very Harold & Kumar 3D Christmas. It’s really just a montage of Christmastime calamities as opposed to a trailer that suggests the film will have a beginning, middle and end, but that’s really all that’s necessary to get fans psyched for Harold and Kumar’s big return.

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Best/Worst Movie Promos of the Week: Or An MTV Movie Awards Recap?

The MTV Movie Awards isn’t only about awarding the best of the best in film (clearly); it’s also about stirring some hype via the release of trailers and clips for some highly anticipated upcoming films and, considering it aired on Sunday night, that means this edition of the feature is packed with material from the show. Of the lot, we got a taste of new material from Super 8Harry Potter and the Deathly Hallows Part 2 and so much more. The question is, which of these films rose above the screaming fans in audience and earned a place in our top three? Heating up the competition further, there were quite a few non-MTV clips and trailers in the running this week like new clips from Green Lantern, one of which shows the Green Lantern taking on Parallax. While the Green Lantern clips look good, I much prefer the new TV spots for Captain America, albeit not enough for them to sneak into the promotions section.

Back to that MTV Movie Awards material, while a new clip for The Help does an excellent job of setting the stage for those unfamiliar with the book, it lacks that zip necessary for claiming a spot on the promotions wall of fame. As for 30 Minutes or Less and Bad Teacher, they’re caught in a bit of a Catch-22. If the footage isn’t downright hilarious, you assume the film will be the same. But, if the clip is giggle-worthy, it begs the question, what if the studio is wasting all of the funny gags on the promotional campaign? Well, lucky for them, both fall in between the two, but, then again, that means they don’t deserve spots on this list.

If we’re talking borderline demotion, The Three Musketeers can breathe a sigh of relief because there are three worse items than its new poster. I’m all for hand-drawn renderings, but not only does its layout make it a cousin of the notorious floating head design, but it’s also dizzyingly cluttered.

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Best/Worst Movie Promos of the Week: Comedy Wins via The Muppets, Bridesmaids and 50/50

Ever get sick of sorting through the endless amount of promotional material we get each week? Lucky for you I don’t and would love to be the one to help pinpoint the notably good and the laughably bad. Despite the Friday debut, as of next week, every Thursday I’ll narrow down the three best and three worst in new promotional material. This includes everything from fresh trailers to stills and more as, nowadays, thanks to viral marketing, the possibilities in terms of reaching out to the public are seemingly endless.

For the inaugural issue, I’m cheating a bit and looking back at the past two weeks, and, as usual, we’ve gotten a slew of brand new material. Whether or not the teaser for David Fincher’s The Girl With The Dragon Tattoo was actually leaked or artfully planted by Sony, no trailer seemingly shot via cell phone has a place here and, well, the official green band trailer just doesn’t make the cut this week. As for that tiny bit of footage from The Twilight Saga: Breaking Dawn, promos are one thing, but promos for promos are no-go’s here. I can’t lie, though — it did make me giggle a bit (and not in a good way).

Meanwhile, Warner Bros. has been unveiling the character posters for Harry Potter and the Deathly Hallows: Part II one-by-one and Zoe Saldana channels Taraji P. Henson of I Can Do Bad All by Myself in the new Colombiana poster while rocking some flower power. The Shark Night 3D trailer also swam to shore with a vengeance, but lacks the bite to snag a spot in the “Promotions” hall of fame.  As for the “Demotions,” Horrible Bosses should consider itself lucky because if there weren’t three far less-than-stellar marketing attempts this past week, its first clip might find itself in the bottom thanks to the fact that is just isn’t funny.

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