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Best/Worst Movie Promos of the Week: Celebrating Article #50 with ‘The Dictator,’ ‘This Is 40’ and ‘Argo’

Happy 50th anniversary to Best/Worst Movie Promos of the Week! Fifty articles that is. Just about a year ago50/50The Muppets and Bridesmaids were the first films to bathe in “The Best Stuff” glory and since, dozens have joined the ranks and today, three more will follow suit. However, the following will not.

Gangster Squad bursts onto the public scene with guns blazing, but a famous cast in fedoras with a crazy amount of firepower isn’t necessarily a recipe for engaging material. After sorting through the mumbling, the basics of the story are evident, but by that point, it’s impossible to appreciate it in tandem with the visuals. Killer Joe, on the other hand, gets much closer to sucking you right into the situation. The problem here is, that situation is so off-the-wall, it’s a little tough to digest.

Similarly, Excision is rocking a brand new and incredibly sleekly cut trailer, but it also suggests this material is way too twisted for a mainstream audience. No, you don’t want to market a movie as something it’s not in an effort to bring in some cash, but at the same time, something like this could easily scare the large majority of moviegoers off.

Enough of the so-so; it’s time to get on to The Best Stuff of the 50th installment of Best/Worst Movie Promos of the Week. Looking forward to many more articles to come!

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Best/Worst Movie Promos of the Week: ‘Django Unchained’ and ‘Moonrise Kingdom’ Win Big with Unique Imagery

In case you haven’t noticed, The Avengers is coming. For the past few weeks we’ve gotten featurette after featurette and TV spot after TV spot, and now we land on two new clips and 20 minutes of B-roll footage, too. Of the clips, I much prefer the one featuring Loki and Iron Man, as it shows off solid performances and some serious non-action-related tension as compared to seeing Nick Fury and Maria Hill discuss the mechanics of the mission. As for the B-roll, sure it may be a little dull, but I actually much prefer it to the featurettes, which all seem to make the same exact points over and over again.

Speaking of featurettes, Battleship adds two to its pile,“Creating Destruction” and “Enemies From Another World,”both of which fail to solidify Battleship as anything other than a Transformers knockoff. We’ve also got some on-set interviews from Skyfall and while hardcore Bond fans may dig it, if you aren’t into the series, it’s just not all that interesting.

Also on the dull side is the teaser poster for The Host. The only selling power this has is Stephenie Meyer’s name and even though the Twilight films bring in truckloads of cash, it’s still a very specific audience and not a proper tool for reeling in newcomers.

Maybe this isn’t the most uplifting opening, but the best is yet to come, so here we go!

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