Are we in a post-holiday weekend slump? Maybe a bit. While there were three solid top contenders, the field in general was rather sparse with most of the new promotional material veering towards the lackluster side.
The reviews are starting to come in and Cameron Crowe’s We Bought A Zoo is off to a pretty good start, but based on the film’s promotional campaign, the production looks as though it leans a bit too much on the cheesy sentimental side. Two new clips from the film have just arrived, one featuring a conversation between Matt Damon and Thomas Haden Church and the other between Damon and Scarlett Johansson, and both are packed with dialogue that basically has the scene going in circles.
On The Fence
It worked for District 9, but do The Darkest Hour warning posters have the same effect? I want to say yes simply because I’m very excited for the film, but, reassessing them from the promotional perspective of a moviegoer who might know nothing about the film, they’re basically useless as they don’t even have the film’s title on it. Also teetering on the edge of good and bad is the latest clip from Young Adult. The problem? I’ve seen the film. The video clip is particularly well cut and most certainly packs a punch and highlights one of Mavis’ most wonderful moments, but why spoil one of the film’s best scenes?
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