Tag Archives: The Dark Knight Rises

The Best – and Worst – Movie Promos of the Week

Best-Movie-Posters-of-2012Just think about how many movies hit theaters this year, and remember that every single one of those films has a poster. Actually, maybe we should multiply that number by five because it’s not uncommon for a wide release to amass an entire set of promotional designs before hitting theaters. The character poster, the minimalist look, the hand-drawn rendering, the epic banners – yes, there are many different routes to go when trying to make a poster pop, but with the onslaught of new designs each week, it’s getting tougher and tougher to stand out. Funny thing is, while the competition is getting complicated, it’s the images that keep it simple and put their film’s story first that are the most successful.

As the author of our Best — and Worst — Movie Promos of the Week column, I’ve seen my fair share of posters over the past 12 months. Here are what I feel are the 10 best of 2012.

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Review: The Dark Knight Rises

Hype is great, especially with this industry, but if you’re going to play the role of the most anticipated film of the summer, you’ve got your work cut out for you. And that’s on top of having to live up to an Academy Award winning predecessor.

After a brief look at Commissioner Gordon (Gary Oldman) speaking at Harvey Dent’s funeral, “The Dark Knight Rises” takes us eight years into the future. Bruce Wayne (Christian Bale) is a recluse and Batman is nowhere to be found having been blamed for Dent’s murder, but, as Batman and Gordon hoped, the resulting Dent Act successfully keeps criminals at bay in Gotham City – that is until Bane (Tom Hardy) arrives.

Why not answer the big question right off the bat – does “The Dark Knight Rises” live up to the hype? Yes and no. What? You didn’t actually think it’d be a clear-cut answer, did you? Perhaps this little carrot diagram might help – “Batman Begins” < “The Dark Knight Rises” < “The Dark Knight.” While “The Dark Knight Rises” may not be the movie of all movies, lead to world peace or even just be the best of the best of Christopher Nolan’s Batman trilogy, it’s got a lot going for it.

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Best/Worst Movie Promos of the Week: Before San Diego Comic Con Takes Over

Yes there are other things going on in the film industry besides San Diego Comic Con and upcoming releases like Ice Age: Continental DriftGangster Squad and Step Up Revolution are getting new promotional material, but being on the ground in San Diego myself, Comic Con has completely taken over my brain.

The Frankenweenie panel just went down today and out of it we got this brand new homage trailer as well as a similarly styled poster to go along with it. Total Recall offered up a more comprehensive look at Colin Farrell’s Doug Quaid taking enemies out inside Rekall as well as a featurette that puts the film’s story in the spotlight. There’s also a new poster for The Expendables 2 in the mix, but none manage to top a special few that delivered particularly impressive promotional material in honor of the event. Then again, on the bright side, they also didn’t manage to creep into the group of more disappointing Comic Con reveals.

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SDCC 2012: Batmobiles Through The Years

Just before heading into The Hilton Bayfront for the “Twilight” press conference, I spent a few minutes with six truly wicked rides. You’d think seeing the Tumbler and Bruce Wayne’s other whips merely parked on the grass rather than zipping around Gotham City would be a bit of a drag, but these things are just as incredible stagnant, in the flesh.

Check out some photos as well as official descriptions of the collection below.

Adam West’s 1955 Lincoln Futura. Designed by George Barris, this original Batmobile was featured in the cult classic television series and 1966?s Batman, the Movie.

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Best/Worst Movie Promos of the Week: ‘The Dark Knight Rises’ Banners Wow While ‘Breaking Dawn – Part 2’ Recycles Old Images

In need of a good laugh? Go back and watch that Gary Busey blooper reel, then maybe watch this new “The Making of Piranha 3DD” from Funny or Die. It’s not that the gag isn’t funny; it just isn’t as funny as Busey making a fool of himself. Also offering up an amusing show is this set tour for Moonrise Kingdom. Technically it’s Bill Murray himself giving you the tour, but it definitely feels like he’s still in character to a degree and the construction of the video basically mimics the tone and comedy of the full feature.

Then, of course, we’ve got the first trailer for The Great Gatsby. What does it say about my education that I never came across a class that required me to read the F. Scott Fitzgerald novel? Anyway, whether you’re into the source material or not, there’s no denying that Baz Luhrmann has a visually magnificent piece of work here. On the other hand, while the action still looks cool in the new red band trailer for Abraham Lincoln: Vampire Hunter, the film’s promotional campaign has yet to deliver any material that suggests the story’s got depth and the power to make an honest connection.

Speaking of making a connection, while Snow White and the Huntsman makes an honorable attempt at stepping outside the box by trying to make watching a trailer an interactive experience, watching a trailer isn’t really meant to be an element of multitasking.

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Best/Worst Movie Promos of the Week: ‘End of Watch,’ ‘This is 40,’ ‘High School,’ ‘The Expendables 2’ and More

Having too much of a good thing can go either way, but when it’s in your favor, boy is it a thrill. In Prometheus’ case, should Twentieth Century Fox keep the promo material coming, I’ll continue to eat it all right up. The latest to hit is a new featurette that not only offers more behind-the-scenes footage, but breaks down the production by story, cast, sets and the world, and while it’s immersive and informative, it’ll never be enough. We need the full feature. And you know what? Even when that feature does come and go, I suspect this is a world we’ll be eager to return to.

The Dark Knight Rises finds similar, but perhaps not as much success with its third trailer. The closer we get to the film’s July release, the more Bane comes into focus, the more we see of Bruce Wayne’s trajectory and the more we feel the devastation of the franchise’s third installment. The rather sweet orchestral tune paired with widespread destruction gives the piece an eerily beautiful sense of hopelessness, but doesn’t leave you hanging, giving just the lightest amount of faith courtesy of a powerful and action-packed build before the trailer’s end.

Clearly this week it was a tough race for those top three spots, but what it came down to was the fact that anticipation is already sky high for Prometheus and The Dark Knight Rises. Sometimes it’s that eagerness to root for the lesser-known or the emergence of new intrigue that comes with an extra degree of excitement.

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Interview: The Dark Knight Rises And Oz: The Great And Powerful’s Joey King

Make way for Joey King. At just 12-years-old, the young actress has already starred in her own feature film, Ramona and Beezus, and tacked on about eight other big screen titles to her resume. But, of course, it’s not just about lengthening your list of screen credits, but lengthening that list with films of quality and boy does King have some potential hits on the way.

Next out of the gate for King will be the third installment of Christopher Nolan’s Batman series, The Dark Knight Rises. Then, on March 8th, 2013, King will grace the screen as China Girl in Sam Raimi’s Oz: The Great and Powerful. But wait; there’s more! King also snagged her very first series regular role for NBC’s upcoming romantic comedy Bent.

See what I mean? We’ve got a hefty dose of King on the way! But, even with all this work to get to, King still makes time for her family and a good deal of charitable causes, too. Apparently, there’s near to nothing King can’t do – with her pig Jay Jay by her side, of course. It isn’t time to chat about The Dark Knight Rises or Oz: The Great and Powerful just yet, but check out everything else on King’s plate in the interview below.

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