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The Best – and Worst – Movie Trailers of 2013

Best_Movie_Trailers_of_2013Let’s say we get about 10 to 15 new trailers each week; that makes about 650 a year. That’s a lot of promos, but considering I’ve watched each and every one while curating Best and Worst Movie Trailers of the Week throughout the year, pinpointing the top and bottom 10 of 2013 wasn’t all that hard. However, narrowing those numbers down to five for each category was another story. Hours of unforgettable dialogue, abysmal voiceover, ideal soundtrack choices and poor editing later, we’ve got our five best and worst movie trailers of 2013. Enjoy.

The Best Stuff

5. The Hunger Games: Catching Fire

There’s a reason The Hunger Games is an epic success. Well, there are many, but one key factor is the highly effective marketing effort. The folks at Lionsgate absolutely know how to milk the hype and they know how to do it with class, style and in a manner that puts story first. The Hunger Games: Catching Fire trailer campaign wasn’t just a haphazard string of promos dished out at prime times; they told a story and I’m partial to the one that focused on the tail end of that story, the film’s final trailer. Clocking in at a mere one minute and six seconds, this piece moves to an impeccable beat, setting a beautiful tone and pace before launching into a rip-roaring string of shots that truly will have you on the edge of your seat, upping the suspense tenfold before culminating in that downright heartbreaking shot of Katniss suffering the effects of the Jabberjays, a vicious grand finally with an undeniable power to make a big impression.

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The Best — and Worst — Movie Trailers of the Week

Out_of_the_Furnace_PosterSharknado. It’s sharks in a tornado. The Syfy channel’s latest is loaded with melodrama, abysmal CGI and the silliest scenario imaginable, but the filmmakers know it and embrace it — so whether you’re willing to admit it or not, the “Too Violent for TV” trailer is a winner. I hope this week’s Worst Stuff entries appreciate being beaten by Ian Ziering battling a flying shark with a chainsaw.

The Best Stuff

1. Out of the Furnace

After Crazy Heart, it’s no surprise that the trailer for Scott Cooper’s follow-up is powered by an infectious song selection and perfectly timed music cues, but elevating the effects of the first trailer for Out of the Furnace further is the slew of quality performances housed within an enthrallingly gritty world. Come November 27, Cooper could deliver a complete package yet again.

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The Best – and Worst – Movie Promos of the Week

The-Last-Stand-QuadThe John Dies at the End anti-piracy trailer is clever, amusing and sends a good message, but it’s still just shy of cracking the top three. In fact, it’s also just short of trumping this brand new poster for the film that uses alternative lettering to spell out the title – a tactic that’s even more effective after you’ve seen the film. But still, John dies at the end and gives way to three more effective pieces of promotion material.

The Best Stuff

1. Monsters University Rose Bowl TV SpotMonsters University continues to win big with immersive marketing. First the film’s website made Monsters University feel like a real, tangible institution and now it’s got a TV spot to go along with it. My parents are lucky this movie is hitting theaters well after my college years. This place looks far more appealing than a lot of other universities out there.

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The Best — and Worst — Movie Promos of the Week

MortalInstrumentsPosterThe Twilight Saga may be on its way out, but 2013 looks to be the year of the young adult book-to-film adaptation, and based on the promos that recently hit the Web it will finally be leaps and bounds beyond sparkly brooding vampires.

The Best Stuff

1. ABCs of Death Red-Band Trailer: This new red-band trailer for the anthology The ABCs of Death may not be for everyone, but it certainly has a little something for every breed of horror lover. Who knows what the full feature will amount to, but the way this piece is cut is infectious, offering up everything from vicious dogs to robots with tons of firepower to creepy kids and more, all fueled by outlandish scenarios, vibrant visuals and loads of brutality.Warning: this trailer is NSFW.

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