Tag Archives: The Boxtrolls

The Best Movie Trailers of the Week

the-penguins-of-madagascarWelcome back to Best Movie Trailers of the Week, a column where we handpick the best new movie trailers that have arrived online over the past week.


Penguins of Madagascar

There’s a reason the penguins of Madagascar are getting their own movie; they deserve it. They’ve proved their worth in the Madagascar film franchise, their own award-winning TV show and now do the same in the trailer for their spin-off movie, too. Everything they do is funny, even the things you might not expect to be. Rather than cram as much comedy as possible into two minutes and 15 seconds, after a brief introduction, the piece puts the focus on just three gags and that gives us the time to really appreciate and remember all of them.

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The Best – and Worst – Movie Trailers of the Week

Peanuts_MovieThis was a very good week for movie trailers. So good, in fact, that this iteration of the column requires a lengthier intro. Even though three trailers earned the top spots, there are four others that deserve to be seen, too.

Noteworthy Newcomers

Maleficent blows its narrative wide open with its latest promo, hinting that the title character could have an antihero quality. We’ve also got a brand new international piece for Godzillaand even though much of the material comes from previous promos, this one does have elements that will enhance your perspective, adding to the thrill. The Boxtrolls got a new trailer as well, and even though the promotional campaign is still steering clear of story details, this one does delve a little deeper by revealing the Boxtroll lore. Last up for the noteworthy newcomers that couldn’t quite crack The Best Stuff is our first look at the Peanuts movie. The first part of this piece was screened at CinemaCon last year, but now, 20th Century Fox has added an interaction between Charlie Brown and Snoopy that’s both highly nostalgic and will absolutely warm your heart.

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The Best – and Worst – Movie Trailers of the Week

13_SinsThe Best Stuff

1. 13 Sins

A high concept is a very powerful thing. The first trailer for 13 Sins doesn’t maximize the story’s potential, but the piece is still powerful enough to make you wonder how far would you go for money? Not only is it a thrill to consider how you might fare in such a situation, but you also walk away eager to find out how Mark Webber’s attempt at completing the challenge plays out.

2. Oculus

The Oculus promotional campaign takes a major step forward, proving the feature’s got some serious layers in this first full trailer. Whereas the teaser presented the film as a somewhat familiar haunted-house-type thriller with a few innovative components, this new one takes the narrative to an unprecedented level by highlighting its fresher spin on the scenario.

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The Best – and Worst – Movie Trailers of 2013

Best_Movie_Trailers_of_2013Let’s say we get about 10 to 15 new trailers each week; that makes about 650 a year. That’s a lot of promos, but considering I’ve watched each and every one while curating Best and Worst Movie Trailers of the Week throughout the year, pinpointing the top and bottom 10 of 2013 wasn’t all that hard. However, narrowing those numbers down to five for each category was another story. Hours of unforgettable dialogue, abysmal voiceover, ideal soundtrack choices and poor editing later, we’ve got our five best and worst movie trailers of 2013. Enjoy.

The Best Stuff

5. The Hunger Games: Catching Fire

There’s a reason The Hunger Games is an epic success. Well, there are many, but one key factor is the highly effective marketing effort. The folks at Lionsgate absolutely know how to milk the hype and they know how to do it with class, style and in a manner that puts story first. The Hunger Games: Catching Fire trailer campaign wasn’t just a haphazard string of promos dished out at prime times; they told a story and I’m partial to the one that focused on the tail end of that story, the film’s final trailer. Clocking in at a mere one minute and six seconds, this piece moves to an impeccable beat, setting a beautiful tone and pace before launching into a rip-roaring string of shots that truly will have you on the edge of your seat, upping the suspense tenfold before culminating in that downright heartbreaking shot of Katniss suffering the effects of the Jabberjays, a vicious grand finally with an undeniable power to make a big impression.

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The Best — and Worst — Movie Trailers of the Week

BoxtrollsBest/Worst Movie Trailers of the WeekHerculesThe BoxtrollsGimme ShelterEnemies CloserIf you’re still feeling the effects of your Thanksgiving food coma, you’re in luck! It’s time to sit back, relax, indulge in the top trailers that hit this holiday week and get a quick laugh at the expense of those that didn’t make the cut. Island of Lemurs: Madagascar earned some major cute points courtesy of its adorable, high-flying stars, but three other promos offered up a little bit more to be thankful for.

The Best Stuff

1. The Boxtrolls

Perhaps someone should make a movie about stop-motion animation artists because the latest trailer for The Boxtrolls is downright mesmerizing. Rather than focus on the finished product, this new promo offers a look behind the scenes, showing off the astounding amount of time, precision and heart that goes into each and every frame of the film so by the time the piece does show off completed footage, the added insight will make you appreciate it tenfold.

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The Best – and Worst – Movie Trailers of the Week

Only_God_ForgivesNow that we’ve all indulged in our fair share of beer, hot dogs and fireworks, it’s time to hit the movie theater and enjoy some air conditioning, a feature film and, of course, a slew of trailers, too. Here are the highs and lows of the promos you could encounter this holiday weekend.

The Best Stuff

1. Only God Forgives

The Only God Forgives promotional campaign has been in excellent shape ever since the story started to take prominence over Ryan Gosling’s mug and Nicolas Winding Refn’s style, but in this new trailer the three combine exceptionally well, producing a deeply suspenseful (and rather hypnotic) result. Between that infectious beat, Kristin Scott Thomas’ powers of persuasion, and Gosling’s convincing rough-and-tough demeanor, the need to see how this scenario explodes is overwhelming.

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