Tag Archives: The American Scream

The Best – and Worst – Movie Promos of the Week

Best-Movie-Posters-of-2012Just think about how many movies hit theaters this year, and remember that every single one of those films has a poster. Actually, maybe we should multiply that number by five because it’s not uncommon for a wide release to amass an entire set of promotional designs before hitting theaters. The character poster, the minimalist look, the hand-drawn rendering, the epic banners – yes, there are many different routes to go when trying to make a poster pop, but with the onslaught of new designs each week, it’s getting tougher and tougher to stand out. Funny thing is, while the competition is getting complicated, it’s the images that keep it simple and put their film’s story first that are the most successful.

As the author of our Best — and Worst — Movie Promos of the Week column, I’ve seen my fair share of posters over the past 12 months. Here are what I feel are the 10 best of 2012.

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The Best – and Worst – Movie Promos of the Week

The seasonal costume stores are open, lawns are decorated and the candy corn is out. Halloween is right around the corner and that means more scary movies! Paranormal Activity 4 takes a huge step up in the promotions department with its brand-new trailer — and Sinister continues to deliver horrifyingly mesmerizing advertisements — but three other holiday-appropriate promos landed on top.

The Best Stuff

1. The American Scream PosterTalk about a prime piece of artwork for a horror lover. Forget the fact that the new poster for the documentary The American Scream is appropriately packed with every character you’d expect to see at a Halloween haunted house, but it’s also a work of art, one you could hang on your wall and come back to admire time and time again, with tons of details to enjoy. (More: Read our mini review and listen to an interview with the filmmakers from Fantastic Fest.)

2. Stoker Trailer: Nicole Kidman’s involvement almost scared us off, but the first trailer for Park Chan-wook’s Stoker is just too fascinating and enigmatic to pass up. That opening line is just so vicious and then the rest of the piece follows suit. It’s like a far darker and more twisted version of The Addams Family, something that looks to have horrifying and truly disturbing results.

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