Tag Archives: Ted

The Best – and Worst – Movie Promos of the Week

Best-Movie-Posters-of-2012Just think about how many movies hit theaters this year, and remember that every single one of those films has a poster. Actually, maybe we should multiply that number by five because it’s not uncommon for a wide release to amass an entire set of promotional designs before hitting theaters. The character poster, the minimalist look, the hand-drawn rendering, the epic banners – yes, there are many different routes to go when trying to make a poster pop, but with the onslaught of new designs each week, it’s getting tougher and tougher to stand out. Funny thing is, while the competition is getting complicated, it’s the images that keep it simple and put their film’s story first that are the most successful.

As the author of our Best — and Worst — Movie Promos of the Week column, I’ve seen my fair share of posters over the past 12 months. Here are what I feel are the 10 best of 2012.

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Review: Ted

Not going to lie. I kind of want my own talking teddy bear. But only if he guzzles beer, tells excessively dirty jokes, can drive and wants to be my best friend forever.

As a young kid, John Bennett didn’t have any friends. The kid who got picked on by the local bullies didn’t even want to hang out with him. However, that’s when Ted, came into his life. The adorable stuffed bear was a Christmas present from his parents and while John loved the inanimate plush toy to death, he wanted something more – John wanted Ted to be real and, it turns out, all he needed to do to make that happen was make a wish.

Now in his 30s, John (Mark Wahlberg) is all grown up, but his trash-talking teddy bear (voiced by Seth MacFarlane) is still right by his side. Playfully telling secrets under the covers turns into ogling ladies and indulging in an abundance of pot, and John’s girlfriend, Lori (Mila Kunis), has just about had enough. The breaking point? Ted’s hooker party and a certain something left on the floor. Lori gives Ted the boot, forcing him to make it on his own and John to grow up once and for all.

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Best/Worst Movie Promos of the Week: ‘Madagascar 3’ Rocks Polka Dots And Afros But ‘The Words’ Drowns In Voice Over

While The Avengers continues to plow through the competition, a few other wannabe summer blockbusters try to put themselves in position to share in the big bucks. The Dictatorundoubtedly has an uphill battle, but this rather amusing extended clip might attract some extra attention. Men in Black 3, on the other hand, is very likely the film that’ll dethrone The Avengers, so if it’s going to be #1, might as well go big, right? This new peek at the film’s sets, gadgets, cars and more suggests MIB 3’s production value will reflect its hefty price tag. As for Prometheus, it’ll definitely open big, but how big is the question. Should viral videos like this one work in the film’s favor, it could be one of the highest earners of the summer.

On a smaller scale, the Duplass brothers are at it again, releasing a brand new trailer for their July release, The Do-Deca-Pentathlon. On the far creepier side, a trailer for The Possession just hit and it actually suggests that there still might be more to explore in the whole possession subgenre.

In the land of the release date-less we’ve got two worth keeping an eye on: Bait 3D because it looks like a big ball of tacky fun, and The We and The I because while we’ve still got no clue where Michel Gondry is going with this one, there’s something inexplicably magnetizing about this footage.

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Best/Worst Movie Promos of the Week: Time to Sing the Thunder Song with Ted

The summer season is upon us. The Avengers’ promotional campaign takes a huge leap forward, releasing its very first clip, a scene in which Scarlett Johansson takes on the bad guys with ease. Also in the summer realm is Total Recall. Now this is an interesting one as not only did we get a new full trailer for the film, but over at MTV, there’s a video in which director Len Wiseman explains why the trailer was assembled as such.

The August release, Sparkle, has got itself a new trailer and while it suggests the film will pack quite the performance from Jordan Sparks, all eyes will undoubtedly be on the late Whitney Huston. On the limited side, we’ve got To Rome with Love due out on June 22nd and while the trailer certainly shows that the film adheres to Woody Allen’s usual style, that style isn’t for everyone. Further down the line in July, the Step Up franchise will return with Step Up: Revolution. Per usual, the film’s new trailer is oozing with crazy cool dances, but also with lame performances and an unoriginal storyline.

If you’re looking for something for the here and now, check out these new trailers for two Tribeca contenders, Take This Waltz and The Giant Mechanical ManTake This Waltz has got Sarah Polley’s name written all over it, literally as she wrote and directed it, but also because this trailer’s drenched in authorial expressivity. As for The Giant Mechanical Man, get ready to see Chris Messina as you’ve never seen him before, as, well, a giant mechanical man. Top notch cast, quirky humor, original characters, this might be one to keep an eye on.

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Best/Worst Movie Promos of the Week: The Boy with Bread, a Teddy Bear and a Sadistic Prom Queen

Perhaps this is the calm before the summer season storm because it’s been a rather light week for movie promotional material.

Even before the Twilight Saga: Breaking Dawn Part 2trailer arrives, we’ve got a double dose of Kristen Stewart to share. First up is the new trailer for Walter Salles’ On the Road. The cast is a major plus, but as someone who isn’t particularly familiar with Jack Kerouac’s work, the trailer is lacking a story structure that’s solid enough to make me want more. Then there’s the trio of featurettes for Snow White and the Huntsman. For a film that looks incredibly action-packed and exciting, these videos are a little on the dull side, especially the one about the costume work. If you watch just one, I’d recommend the one that focuses on director Rupert Sanders and the set designover the one on Charlize Theron’s Queen Ravenna.

In the summer blockbuster department we’ve got a new set of character posters for The Avengers and while they aren’t anything particularly original, there’s a little more to this set than past designs. We’ve also got a trailer preview for Prometheus. It’s nearly impossible to pass judgment on a trailer preview, but in Prometheus’ case it does feel rather unnecessary as opposed to, let’s sayThe Twilight Saga, where every single frame of material is scrutinized. Then again, it does serve as a good reminder that the trailer is on the way and entices me to keep a lookout.

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