Tag Archives: Premium Rush

Jobs That Are Way Cooler in the Movies

No, every little kid in the country isn’t going to tell their parents that they want to grow up to be a bike messenger because of Premium Rush, but we’d like to bet there will be a spike in applications. Joseph Gordon-Levitt may look pretty cool zipping around Manhattan on that bike, but, odds are, should bike messaging be in your future, it’ll involve an exhausting amount of pedaling, one too many cabs cutting you off and not a single package with the power to turn you into a hero on the run. Now that we’ve nixed bike messaging as a dream job, how about a few others that the big screen is known to make look cooler than they actually are?

Teacher

You bust into a classroom packed with disgruntled students with zero motivation, but tons of potential and manage to make such an impact that they insist you keep teaching them, and it’s all set to the tune of Coolio’s “Gangsta’s Paradise.” Sorry, aspiring educators, but it only goes down like this inDangerous Minds. Schooling may be the key to our future and teaching an endlessly important job, but without singing nuns, fake subs turning their classes into a rock bands or student government advisors trying to fix elections, a day at school is just jumping from class to class, reading from textbooks and plowing through lesson plans.

Click here to read more.

Leave a comment

Filed under Features

The Best–and Worst–Movie Promos of the Week

The Best Stuff

1. The Possession Clip: Jump-scares and bloody massacres make for good horror movie material, but there’s nothing better than that little something – a concept or visual – that’s so subtle, but sticks with you long after the credits role. The title of this clip from The Possession, “Mouth Fingers,” certainly ruins the surprise, but the moment boasts such a powerful build and heart-wrenching performance from Madison Davenport, that when the footage finally does make due on that title, it’ll leave you rattled.

2. 10 Years Trailer: Even though 10 Years is explicitly billed as a drama, there’s something about the high school reunion plot (and the fact that 10 Years stars Channing Tatum, Rosario Dawson, Kate Mara, Chris Pratt, Justin Long and Anthony Mackie) that leads you to expect something more along the lines of American Pie — lots of raunchy humor with a twinge of emotion. Yes, this reaction is partially due to my misconception, but the degree of heart and authenticity conveyed in this trailer really is quite rousing. We only get two minutes and 30 seconds of material, but the piece manages to give us enough of each character to both humanize them and make them memorable.

Click here to read more.

Leave a comment

Filed under Features

‘Premium Rush’ and ‘Playing for Keeps’ Lead Our Best and Worst Movie Promos of the Week

Talk about uncomfortably good timing. Towards the tail end of the 2012 Summer Olympics when U.S.A. pride is high comes the teaser trailer for Kathryn Bigelow’s Osama bin Laden movie, Zero Dark Thirty. It’s tough to say whether or not this could be the Hurt Locker follow-up we’re all hoping for, as it’s a particularly enigmatic teaser, but curiosity is still sky high so clearly the piece gets the job done. On a far more straightforward note, and almost to a fault, comes a pair of sports-movie trailers. The James Van Der Beek-starrer Backwards is certainly the tackier of the two, but the piece gets points for ditching that obnoxiously familiar sports voiceover. Trouble with the Curve shows signs of having a degree of cheese to it, but greatly benefits from what looks to be a sweet and honest relationship between Clint Eastwood and Amy Adams.

Over in the clips department we get our first piece of Pitch Perfect, which apparently is Universal’s version of Glee with a little more grit to it and some slightly off lip-synching. We blow things up with a clip from The Expendables 2. If mindless action is your thing, this bit will likely get the adrenaline pumping, but for those looking for a little something more, this piece isn’t tight enough to both give a viewer a general sense of what’s going on and make you wonder what happens next.

Clearly poster design wasn’t part of the filmmakers’ multi-year effort to get the Red Dawn remake on the big screen. The piece has some nice texture to it, but oddly placed and proportioned characters scream Photoshop and highlight the desperation to make a buck off some famous faces. The Red Dawn poster may be particularly disappointing because of the long wait, but it certainly is far from the worst of the week. What slipped below it? Find out that and what cracked the top three below.

Click here to read more.

Leave a comment

Filed under Features

Best/Worst Movie Promos of the Week: ’13’ x 2 = 1 Promotion + 1 Demotion

Finally, a week resulting in a battle for the spots in the promotion department and not for the demotion slots! But before we get to those, here are the contenders that just missed out on promotion glory or demotion doom.

Let’s get the shoddy material out of the way first. Immortals better do away with that droning voiceover before the film’s release on 11-11-11 or it’ll scare away folks looking to avoid a history lesson. We don’t need anymore broad overviews like the one presented in this new TV spot. Give us a peek inside Theseus’ head! Footloose is having some trouble, too, delivering another clip suggesting the film will rock some wicked dance routines, but fall completely flat in the drama department.

On the brighter side of the past week’s marketing effort is the new red band trailer for The Thing. The piece packs a strong connection to the original while offering a few new thrills, keeping the tension high. J. Edgar isn’t really my type of piece, but there’s no denying that this film and star Leonardo DiCaprio have Oscar potential written all over them. The Awakening also gets a new trailer that tells a bit too much, but is intriguing enough to make you want to see the story play out in full.

The poster realm is rather sparse, but we did get a new one-sheet for the third installment of the Paranormal Activity franchise. It’s nothing special, but that’s only because the series has built up such a strong reputation, marketing effort techniques become givens. On the other hand, the poster for Another Happy Day is striking simply because we’ve never seen anything like this before. An upside-down silhouette of a person in a yellow tube is bound to make any passerby stop and wonder.

As the seasons come and go, so do promotional items. Here’s some that have the potential to stick with you even after the feature comes and goes – for better or worse.

Click here to read more.

Leave a comment

Filed under Features