Tag Archives: Olympus Has Fallen

10 Things Hollywood Should Retire in the New Year

Hollywood_Resolutions

Another year gone, another assortment of big-screen missteps made that should never be repeated again. We get an incredible amount of new releases each and every year, so of course not every film can be a box office hit or Academy Award contender, but the upside to that is there’s always an opportunity to learn from the mistakes.

In an effort to make 2014 a better year for film than ever, we bring you 10 things the movie industry should do away with in the New Year.

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The Best – and Worst – Movie Promos of the Week

Jack-the-Giant-Slayer-Character-PosterThe Super Bowl came and went, and while it did drop off the expected highly anticipated previews, few deserved the game-night attention. The Lone Ranger benefited from a longer running time and the Fast & Furious 6 piece was rather exciting with our first official look at the film, but even those didn’t thrill enough to crack the top three.

The Best Stuff

1. Jack the Giant Slayer TV Spot: We’ve all been pretty hard on Jack the Giant Slayer, and perhaps the film deserves it, but had this minute-long TV spot been the first promotional item to hit the public, you might have thought twice, even if only for a little. Unlike much of the other videos released, this one goes with a more ominous tone, finally selling the giants as a threat rather than a brigade of bumbling cartoons.

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The Best – and Worst – Movie Promos of the Week

The_East_PosterThis new clip from Movie 43 featuring an entire segment from the star-studded comedy anthology suffers from having been overplayed in the film’s trailers and, overall, just isn’t that funny, but it also likely won’t stop the curious from catching the full movie. Movie 43 slips into theaters with one less Worst Stuff title to its name, but of course that means three other candidates get the opportunity to earn some promotional dishonor.

The Best Stuff

1. The East Trailer: A very smart play for the Sundance Film Festival entry The East. Rather than use its first trailer to convey the central narrative – Sarah Moss’ (Brit Marling) task of infiltrating a group of rebels on behalf of her corporate clientele – it takes a more viral approach, treating the viewer as though he or she is already part of that world and as though this truly disturbing message from the East is just for you.

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