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Best/Worst Movie Promos of the Week: ‘End of Watch,’ ‘This is 40,’ ‘High School,’ ‘The Expendables 2’ and More

Having too much of a good thing can go either way, but when it’s in your favor, boy is it a thrill. In Prometheus’ case, should Twentieth Century Fox keep the promo material coming, I’ll continue to eat it all right up. The latest to hit is a new featurette that not only offers more behind-the-scenes footage, but breaks down the production by story, cast, sets and the world, and while it’s immersive and informative, it’ll never be enough. We need the full feature. And you know what? Even when that feature does come and go, I suspect this is a world we’ll be eager to return to.

The Dark Knight Rises finds similar, but perhaps not as much success with its third trailer. The closer we get to the film’s July release, the more Bane comes into focus, the more we see of Bruce Wayne’s trajectory and the more we feel the devastation of the franchise’s third installment. The rather sweet orchestral tune paired with widespread destruction gives the piece an eerily beautiful sense of hopelessness, but doesn’t leave you hanging, giving just the lightest amount of faith courtesy of a powerful and action-packed build before the trailer’s end.

Clearly this week it was a tough race for those top three spots, but what it came down to was the fact that anticipation is already sky high for Prometheus and The Dark Knight Rises. Sometimes it’s that eagerness to root for the lesser-known or the emergence of new intrigue that comes with an extra degree of excitement.

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