“Jobs” features Ashton Kutcher as Apple co-founder, Steve Jobs. The narrative hones in on him during his earlier years, shortly after dropping out of Reed College. Later on, while working at Atari, Jobs’ enormous ego earns him a make-or-break assignment he truly can’t handle, so he reconnects with his old friend and computer genius, Steve Wozniak (Josh Gad). After fixing the Atari problem, one of Wozniak’s pet projects catches Jobs’ eye, the beginnings of the personal computer. Through his insatiable dedication to creating the best possible product, Jobs forms Apple Computer alongside Wozniak, a company that ultimately grows to become one of the most profitable in the world.
“Jobs” needs to be assessed from two standpoints – as a film and nothing more, and also as a film for the Apple lover. Steve Jobs does not come across as a particularly likable guy for the majority of the movie, but his ideals clearly made Apple what it is today and, personally, that’s precisely why I’m a dedicated Apple user. Jobs wasn’t out to make devices so they could compete in the market and turn a profit; he wanted Apple computers, iPods, and beyond to be as simple and natural to use as your average kitchen appliance, a model that leads to so much more. For those who are as attached to their laptops, iPhones, and iPads as I am, the devices have become almost like an additional appendage, something that’s integral to getting work done, but also something that offers a release through games, lets you connect with family and friends, and more. Many talk of the dream of being able to disconnect, but personally, I could never imagine such a thing. Regardless of the occasional unwanted e-mail, my Apple products make every day better.
Click here to read more.