Ever get sick of sorting through the endless amount of promotional material we get each week? Lucky for you I don’t and would love to be the one to help pinpoint the notably good and the laughably bad. Despite the Friday debut, as of next week, every Thursday I’ll narrow down the three best and three worst in new promotional material. This includes everything from fresh trailers to stills and more as, nowadays, thanks to viral marketing, the possibilities in terms of reaching out to the public are seemingly endless.
For the inaugural issue, I’m cheating a bit and looking back at the past two weeks, and, as usual, we’ve gotten a slew of brand new material. Whether or not the teaser for David Fincher’s The Girl With The Dragon Tattoo was actually leaked or artfully planted by Sony, no trailer seemingly shot via cell phone has a place here and, well, the official green band trailer just doesn’t make the cut this week. As for that tiny bit of footage from The Twilight Saga: Breaking Dawn, promos are one thing, but promos for promos are no-go’s here. I can’t lie, though — it did make me giggle a bit (and not in a good way).
Meanwhile, Warner Bros. has been unveiling the character posters for Harry Potter and the Deathly Hallows: Part II one-by-one and Zoe Saldana channels Taraji P. Henson of I Can Do Bad All by Myself in the new Colombiana poster while rocking some flower power. The Shark Night 3D trailer also swam to shore with a vengeance, but lacks the bite to snag a spot in the “Promotions” hall of fame. As for the “Demotions,” Horrible Bosses should consider itself lucky because if there weren’t three far less-than-stellar marketing attempts this past week, its first clip might find itself in the bottom thanks to the fact that is just isn’t funny.
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