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Best/Worst Movie Promos of the Week: Only the Best for the Holidays from ‘Prometheus’ and ‘The Dark Knight Rise’

It’s the most wonderful time of the year! Well, maybe not for our worst three movie promos of the week, but at least they still have time to kick things up a notch before their releases.

However, even though there was an obvious bottom three this time around, the promotional material released this past week has generally been pretty solid. Of course the big news is the debut of the first trailer for Peter Jackson’s The Hobbit: An Unexpected Journey and, even as someone who wasn’t exactly caught up in The Lord of the Rings craze, An Unexpected Journey is looking pretty good. In other big budget, CGI-to-the-max news, we also got the trailer for Bryan Singer’s Jack the Giant Killer and the combination of a doe-eyed Nicholas Hoult plus some wicked flaming tree throwing giants should make for a blast of an adventure.

In the weird but intriguing zone, we’ve got the new international trailer for This Must Be The Place. I get the sense that Sean Penn’s character will likely drive me nuts within minutes, but this trailer is just odd enough that it leave you needing to know more. Salmon Fishing in the Yemen finds itself in a similar situation with well-known leads taking a dip in a rather unusual story. I used to think the title, Salmon Fishing in the Yemen, had figurative meaning, but, no, it quite literally refers to Salmon Fishing in the Yemen.

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Best/Worst Movie Promos of the Week: Poster Domination Via ‘In The Land of Blood and Honey’ and ‘Project X’

It’s a sad week for movies trailers, however that means there’s more room to express our thankfulness for some solid posters! But, in an effort to steer clear of that lack in the trailer department, this introduction is dedicated to the noteworthy non-trailers only.

Hot New TV Spots

We’ve got two new TV spots that manage to command an audience in mere seconds. The new 30-second piece for The Artist benefits from its striking black-and-white format, a zesty score and tons of critical acclaim. In fact, after picking on my mother for her lack of appreciation for anything but the most mainstream movies, I’m proud to say that this one managed to catch her eye. On the other hand, there’s nothing wrong with a film about a topic that has a wide appeal. The Darkest Hour literally tears up the screen with a new TV spot that shows off the invading aliens’ ultimate weapon – shredding.

Hot New Featurettes

A major downside to a 3D re-release? You’ve got no new material to show in your marketing campaign. While we may be seeing more of the same in Titanic 3D’s trailer and poster, the promotional team did manage to rustle up something fresh – a featurette of James Cameron discussing the conversion process. On the sillier side, we also got a new featurette for Journey 2: The Mysterious Island and, just like the trailer, it solidifies the fact that this one will be for younger audiences.

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