News has been rather slow lately, but, just in time for San Diego Comic Con Lionsgate opted to fire things up with a brand new poster (and a motion poster at that!) Love for The Hunger Games aside, this is a really beautiful piece of promotional material. As a standard stagnant design, it’s quite stimulating, boasting rich detail. Toss in the motion and music aspects and you’ve got something that’s not just fun to look at, but a piece with the power to convey the tone of the film.
The Hunger Games at San Diego Comic Con
Funny thing, just like the concept of the Mockingjay catches on in the trilogy, it’s taking a similar course in reality. Had you not read the books, odds are you’d have no clue what this symbol means. However, those Mockingjay pins distributed at Comic-Con were one of the hottest swag items there. There were lines of people at the Lionsgate booth waiting for them on a regular basis and I’d like to bet a large majority weren’t even familiar with the source material.
That being said, even though The Hunger Games didn’t light up Hall H, it still made quite the impact on SDCC. Lionsgate really deserves some credit in general. Not only was their booth effectively designed — with two floors and appropriate places for fans to attend signings and receive free goodies in an orderly fashion without clogging up the aisles — but the studio was just incredibly generous, something that goes a long way at an event like this. The employees were constantly handing out Hunger Games posters and Mockingjay pins and the booth was always abuzz with signing sessions, like one with Warrior’s Joel Edgerton and Tom Hardy as well as a Conan the Barbarian one with Jason Momoa. And, while the setup was constantly busy, it still always felt accessible.
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