With the Super Bowl right around the corner, the studios are gearing up to make their mark on the hottest TV commercial night of the year. Paramount Pictures already jumped the gun releasing their entire spots for G.I. Joe: Retaliation and The Dictator, while The Avengers and John Carter both got sneak previews. However, none of those highly anticipated releases stand a chance against the return of Ferris Bueller. Honda’s “Matthew’s Day Off” spot has already hit the web and it makes for a pretty smart marketing tool while still honoring the beloved film.
Over in trailer land, we’ve got a few to note that didn’t manage to crack the top three, but are still worth taking a look at. Actually, maybe this first one doesn’t even qualify as a trailer. Step Up 4 recently released an “announcement piece.” Regardless of what that really means, the video comes packed with exactly what you’d want in a new Step Up film, complete with some wicked cool dance sequences and bad acting. Speaking of bad acting, Crooked Arrows looks to lay on the cheese rather thick, but hey — it’s an inspirational sports movie, so perhaps that’ll be enough of an excuse. On the other hand, the material in The Hunter is as stark as it comes, with Willem Dafoe putting on one heck of a mug while hunting a Tasmanian Tiger.
The best of the best in posters this week (but not in the promotional department overall, of course) is certainly 21 Jump Street thanks to that absolutely hilarious expression on Jonah Hill’s face. Friends with Kids finds some success with its new poster, squeezing in all of its famous faces while still sending a message. The new poster for Bel Ami, on the other hand, pushes its lead actress to the background to say just one thing – Robert Pattinson.
Enough with the so-so, it’s onto the best of the best and worst of the worst. Here are your top and bottom movie promos of the week.
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