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The Best – and Worst – Movie Promos of the Week

OMG! A new Twilight Saga: Breaking Dawn – Part 2 trailer! Perhaps I should push the sarcasm aside because the new trailer for the final Twilight film actually isn’t all that bad. Sure, there’s brooding and some silly looking CGI, but there could be enough action inBreaking Dawn – Part 2 to satisfy the non-obsessed. Then again, some much more impressive marketing material did enter the ring this week.


The Best Stuff

1. Taken 2 Internet Trailer: Often we can’t help but want more, though in the case of a trailer for a thriller like Taken 2, a shorter running time can up the suspense tenfold. Since getting past the film’s very first trailer, which suggests Taken 2 is merely Taken all over again, the promotional campaign has dropped hints at nuances that imply there’s still life to this story, and this particularly gripping 90-second Internet trailer confirms it.

2. Seven Psychopaths TV Trailer: Apparently this is the week of the short trailer. Seven Psychopaths got a minute-long TV trailer that successfully squeezes in all of the plot basics, takes enough time to show off its famous faces, gives you a taste of the tone of the film and suggests that the movie could be a blast in less than half the amount of time of your average theatrical trailer.

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‘The Master’ and ‘Man of Steel’ Lead Our Best and Worst Movie Promos of the Week

How about some movie clips to lead you into the weekend? Not only did a pair drop for bothThe Bourne Legacy and Total Recall, but we’ve also got scenes from End of Watch and Silent Hill: Revelation 3D, too.

Total Recall definitely trumps the lot, delivering two clips that exhibit a strong connection to the 1990 film, but also confirm we are desperately in need of an upgrade. Click here to check out the first clip featuring a futuristic video chat between Bryan Cranston and Kate Beckinsale, and here to see Beckinsale on the hunt for Colin Farrell and Jessica Biel. The pieces from The Bourne Legacy look solid as well, but the motorcycle chase scene andescape from the cops aren’t as effective as they likely are in context.

On the non-summer blockbuster level, we’ve got a little something from the September 28threlease End of Watch highlighting one of the film’s prime assets, the chemistry between Jake Gyllenhaal and Michael Peña. We go full horror with a clip from one of this year’s Halloween releases, Silent Hill: Revelation 3D. Based on this material, it looks as though we’ll get our fix of those monster-like characters, but the question still remains, will Revelation have a fully realized story to go along with the scares?

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Best/Worst Movie Promos: ‘The Twilight Saga’ Finally Does Good

As if we didn’t get enough Prometheus promo material before the release of the film, the campaign continues even after it’s out in theaters. The latest viral video comes from http://www.whatis101112.com and features Guy Pearce as Peter Weyland mumbling some Nietzsche.

In more timely promotional news, the June 22nd release, Seeking a Friend for the End of the World, just unleashed a new featurette, but it’s as standard as they come and doesn’t really have much new information or insight to offer. Similarly, June 29th newcomer People Like Us showed off a quartet of clips, but none show signs of the film having a spark and being more than just your run of the mill schmaltzy family drama. On the other, Magic Mike has a brand new piece of promotional material that’s very worth your while. Channing Tatum and co. get their red band on, giving you a preview of all the skin to be shown in the full feature.

We’ve also got the very first trailer for the Ethan Hawke creeper Sinister and it’s undoubtedly unsettling as well as the very first trailer for the fifth installment of the Resident Evil franchise, Resident Evil: Retribution?, and, whether you’re a fan or not, the action featured here is totally tantalizing. If you’re in need of something a little more kid-friendly, check out the new character posters for the animated Rise of the Guardians all of which offer incredibly detailed spins on our favorite mythical legends. And, to wrap up this introduction, a Movies.com poster premiere for you, the creative imagery of the horror anthology V/H/S.

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Best/Worst Movie Promos of the Week: Ron Howard Excels While Adam Sandler Continues to Annoy

We did get our fair share of new promotional material this week, but the marketing realm was certainly on the quieter side. Consider it the calm before the MTV Movie Awards storm.

We’ve got two posters to note, one for Scott Derrickson’s Sinister and the other for Tim Burton’s Frankenweenie. If it hadn’t been for that far-too-bold bloody face on the wall, Sinistermight have made its way into The Best Stuff. And while the Frankenweenie poster is exactly what you’d hope for from the film, the lack of a wow factor kept it out of the top three.

In big trailer news, the first one finally arrived for Tom Hooper’s Les Miserables, but as someone who never held the novel-turned-musical near and dear, this trailer is simply okay. Perhaps further down the line, Les Mis will get a trailer boost much like The Bourne Legacy and Red Lights. While neither had particularly captivating teasers, their most recent theatrical trailers are quite successful at pulling a viewer in via story.

Men in Black 3 may be old news, but a trio of VFX sequences just surfaced and while some of the material may be a bit advanced for someone who isn’t proficient in effects terminology, whether you know your stuff or not, dissecting the movie magic is fascinating.

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