Riggins and Landry in the Navy, Peter Berg Does Michael Bay, Transformers-esque, Not Really Battleship; any of those titles are just as fitting if not more so than Battleship.
Back in 2005, after finding a planet similar to Earth, NASA opts to beam a signal to what they dub “Planet G” in an effort to communicate. Also in 2005, Alex Hopper (Taylor Kitsch) is jobless, has to live with his brother, Stone (Alexander Skarsgård), and gets busted for stealing a burrito. On the bright side, he snags a model of a girlfriend, Sam (Brooklyn Decker).
One unconvincing time jump later, Alex is a lieutenant in the Navy alongside his big bro and under the command of Sam’s father, Admiral Shane (Liam Neeson). Alex may have developed into a smart and talented solider, but he’s still got a knack for screwing things up, so after the RIMPAC naval exercises wrap, Alex will likely get the boot. However, before Alex can even get back to shore, something unprecedented happens, aliens attack.
Sure, you’ve got to suspend some disbelief when watching any alien invasion movie, but it’s tough to tell whether or not Battleship even takes itself seriously. The opening sequence detailing this whole Planet G effort is a little on the ridiculous side, but digestible enough to get you on board. Then, the attention switches to Alex who’s drowning his sorrows in booze on his birthday. Things get amusing when Alex meets Sam and his desperation to win her over via a chicken burrito results in a rather comical failed robbery.
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Perhaps this is the calm before the summer season storm because it’s been a rather light week for movie promotional material.
Even before the Twilight Saga: Breaking Dawn Part 2trailer arrives, we’ve got a double dose of Kristen Stewart to share. First up is the new trailer for Walter Salles’ On the Road. The cast is a major plus, but as someone who isn’t particularly familiar with Jack Kerouac’s work, the trailer is lacking a story structure that’s solid enough to make me want more. Then there’s the trio of featurettes for Snow White and the Huntsman. For a film that looks incredibly action-packed and exciting, these videos are a little on the dull side, especially the one about the costume work. If you watch just one, I’d recommend the one that focuses on director Rupert Sanders and the set designover the one on Charlize Theron’s Queen Ravenna.
In the summer blockbuster department we’ve got a new set of character posters for The Avengers and while they aren’t anything particularly original, there’s a little more to this set than past designs. We’ve also got a trailer preview for Prometheus. It’s nearly impossible to pass judgment on a trailer preview, but in Prometheus’ case it does feel rather unnecessary as opposed to, let’s sayThe Twilight Saga, where every single frame of material is scrutinized. Then again, it does serve as a good reminder that the trailer is on the way and entices me to keep a lookout.
The Super Bowl came and went and left a number of TV spots in its wake. Of the bunch that didn’t make it into “The Best Stuff” and didn’t seep into “The Worst Stuff,” Act of Valor is the standout, keeping the focus of its Super Bowl ad on brotherhood. Football brotherhood? Army brotherhood? Makes sense. On the other hand, what’s with the spot for Star Wars: Episode I – The Phantom Menace 3D? Did someone just realize Episode I can’t compare to the original trilogy? Is that why a nice chunk of the footage here comes from A New Hope?
Moving out of Super Bowl territory and into the land of clips and trailers, we’ve got a new piece of Journey 2: The Mysterious Island. Nope, this is definitely not my thing, but for kids and families, the Bright and cartoonish action could be rather fun. As for trailers, a big one just arrived, the trailer for The Bourne Legacy. The piece is a bit oddly structured, the creators sticking a little too closely to that cutout video effect, but for Bourne trilogy diehards, this trailer is a likely crowd pleaser.
On the other hand, the trailer for Dorothy and the Witches of Oz undoubtedly solidifies the film as something that should have been made for TV, but it stays out of the worst of the worst thanks to three simple words: “In Glorious 2D.” Also just missing out on sinking into the bottom three is the Scorpion Beer/Casa de mi Padre commercial, as it goes zero for two – I don’t want to see Casa de mi Padre and I don’t want to drink a Scorpion Beer.
Enough of that. Let’s get back on top. Here are the best movie promos of the past week, followed by the worst.
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We may be approaching the dead of winter, but it’s already starting to heat up thanks to the onslaught of summer movie promotional material that arrived this week.
Arriving at the dawn of the summer season is the latest from Sacha Baron Cohen, The Dictator. Perhaps I got a bit too comfortable with his mockumentary-style filmmaking because this trailer makes the Borat and Brüno follow up feel more like You Don’t Mess with the Zohan than Baron Cohen’s usual hilariously absurd fair. But perhaps it has something to do with that ridiculous hair. Will Smith and Tommy Lee Jones return as Agent J and K in the third Men in Black on May 25th. The film’s first trailer is a pretty solid start to the promotional effort, the piece riding on the popularity of the originals, but then shifting gears and offering something new that also looks like a lot of fun. Who knew Josh Brolin looks so much like Jones?
Due out on June 8th, Prometheus is just starting to make a splash in the promotional department, first with a series of images and now with the film’s new poster. Sure, it’s fun to speculate now whether or not Prometheus really is the Alienprequel, but I’ve got this sinking feeling that even when the time comes to find out, we would have built it up far too much to care either way – unless the film is as good as Alien andAliens. G.I. Joe: Retaliation is set to close out the month of June and, according to this new trailer, with just as much action and adventure as the first film. After surprisingly having enjoyed the first movie, I’m a bit shocked I’m not really feeling the second’s trailer. Then again, when the promotional material for The Rise of Cobra came out, I never thought I’d like the full feature, so perhaps there’s a reverse effect going on here.
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San Diego Comic Con is officially behind us and this edition of Best/Worst Movie Promos proves it — as just one film featured on the list had a presence at the event. It’s not necessarily because the material that came out of SDCC was lackluster, but more so because much of the footage debuted during the panels has yet to hit the web – in non-bootleg form at least.
Regardless, we still have a slew of material to sort through and while some received positions in the promotion and demotion departments, others find themselves floating in the abyss. Of the pieces in that middle ground, there are quite a few to note. In true Valentine’s Day fashion, New Year’s Eve follows that star-studded production up with a trailer packed with famous faces. As someone who didn’t appreciate the first film, this trailer doesn’t really do it for me, but clearly there’s a ton of moviegoers out there who enjoy some namedropping.
On the other hand, both Happy Feet 2 and Dirty Girl are quite appealing, albeit in completely different ways. The Happy Feet 2 trailer features dancing penguins with baby voices. Enough said. As for Dirty Girl, Juno Temple gets crude in the best possible way. The trailer presents it as Easy A on the road, but with a more unique texture. As usual, Temple is mesmerizing and has no trouble upping the intrigue for this one.
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