The Best – and Worst – Movie Promos of the Week

The_East_PosterThis new clip from Movie 43 featuring an entire segment from the star-studded comedy anthology suffers from having been overplayed in the film’s trailers and, overall, just isn’t that funny, but it also likely won’t stop the curious from catching the full movie. Movie 43 slips into theaters with one less Worst Stuff title to its name, but of course that means three other candidates get the opportunity to earn some promotional dishonor.

The Best Stuff

1. The East Trailer: A very smart play for the Sundance Film Festival entry The East. Rather than use its first trailer to convey the central narrative – Sarah Moss’ (Brit Marling) task of infiltrating a group of rebels on behalf of her corporate clientele – it takes a more viral approach, treating the viewer as though he or she is already part of that world and as though this truly disturbing message from the East is just for you.

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