The Best – and Worst – Movie Promos of the Week

Carrie’first teaser trailer unveiled at New York Comic-Con made for a good start to the film’s promotional campaign; it just wasn’t enough to crack the top three. Too bad that Evil Dead has yet to hit the Web (in non-bootleg form). NYCC most certainly would have made an appearance in the Best Stuff had that been the case.

The Best Stuff

1. Alter Egos Trailer: An innovative concept on paper gives way to an oddly intriguing trailer.Alter Egos is far from your average superhero movie and is all the more charming because of it. Kris Lemche carries the trailer from an emotional standpoint, giving just enough for the viewer to make a connection, while the editor divulges just enough plot to give you a sense of what you’re in for, but leaving you curious for more.

2. Life of Pi Clip: A lengthy albeit honest introduction from Ang Lee gives way to one of Life of Pi’s most memorable moments. Not only a poignant scene in the film, this clip serves as an excellent promotional tool, too, offering up a taste of the film’s main assets – the main character’s resolve, the wildly impressive CGI and the stunning setting.

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