Best/Worst Movie Promos of the Week: It’s Beginning to Feel a Lot Like Summer

We may be approaching the dead of winter, but it’s already starting to heat up thanks to the onslaught of summer movie promotional material that arrived this week.

Arriving at the dawn of the summer season is the latest from Sacha Baron Cohen, The Dictator. Perhaps I got a bit too comfortable with his mockumentary-style filmmaking because this trailer makes the Borat and Brüno follow up feel more like You Don’t Mess with the Zohan than Baron Cohen’s usual hilariously absurd fair. But perhaps it has something to do with that ridiculous hair. Will Smith and Tommy Lee Jones return as Agent J and K in the third Men in Black on May 25th. The film’s first trailer is a pretty solid start to the promotional effort, the piece riding on the popularity of the originals, but then shifting gears and offering something new that also looks like a lot of fun. Who knew Josh Brolin looks so much like Jones?

Due out on June 8thPrometheus is just starting to make a splash in the promotional department, first with a series of images and now with the film’s new poster. Sure, it’s fun to speculate now whether or not Prometheus really is the Alienprequel, but I’ve got this sinking feeling that even when the time comes to find out, we would have built it up far too much to care either way – unless the film is as good as Alien andAliens. G.I. Joe: Retaliation is set to close out the month of June and, according to this new trailer, with just as much action and adventure as the first film. After surprisingly having enjoyed the first movie, I’m a bit shocked I’m not really feeling the second’s trailer. Then again, when the promotional material for The Rise of Cobra came out, I never thought I’d like the full feature, so perhaps there’s a reverse effect going on here.

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